Our Curriculum
Module 1
Introduction to Digital Marketing
- What is Digital Marketing?
- Scope of Digital Marketing
- Requirement of Digital Marketing
- Latest Trends in Digital Marketing
- Digital Marketing for Working Professionals
- Digital Marketing for Small, Medium, and
- Large Businesses
- Job opportunities in Digital Marketing
Module 2
Successful Digital Marketing Case Studies
- Objectives of Online Marketing
- Elements of Successful Digital Strategy
- Secrets of Successful Digital Marketing
Campaigns - Practical: Defining a Business Objective
Module 3
Graphic Designing Using Canva
- Digital Banner Designing
- Graphic Design Fundamentals
- How to Use Canva?
- Logo & Graphic Designing
- Live Practice– Designing Logos & Banners
Module 4
Domain Marketing
- What is Domain Name?
- Types of Domains and Extensions
- How to Buy Right Domain Name?
- What is Web Hosting, cPanel & FTP Account?
- What is Domain Marketing?
- How to Sell a Domain Name?
- Top Domain Selling Platforms
Module 5
Building WordPress Websites
- What is WordPress?
- Why Learn WordPress in Digital Marketing?
- WordPress.com vs WordPress.org WordPress installation and Creating 1st Website
- WordPress Page Builders
- WordPress Plugins And Settings
- Large Businesses
Using WordPress for Blogging - WordPress for Personal Websites
- WordPress for Business Websites
- WordPress for eCommerce
Module 6
eCommerce Website Development With Shopify
- Shopify Introduction
- Why Use Shopify for eCommerce?
- Setting up Free Shopify Account
- Important Tools for Shopify
- Building eCommerce Site With Shopify
Module 7
SEO Mastery
- What is SEO?
- Importance of SEO
- How do Search Engines Work?
- Introduction to SERP
- Different SEO Techniques
- Top Ranking Factors
Black Hat vs White Hat SEO - Different Google Algorithms
- On-Page SEO Basics
- Off-Page SEO Basics
- Technical SEO Basics
- Technical SEO Advanced
Advanced Keyword Research - Working on On-Page SEO
- Working on Off-Page SEO
- Local SEO
- Mobile SEO
- Google Search Console in Depth
- Indexing in Search Console
- Fixing Errors in Search Console
- HTTPS & SSL Certificate
- Optimizing Website Speed
- SEO Case Studies
- e-Commerce SEO
- SEO Reporting
Module 8
Successful Digital Marketing Case Studies
- Objectives of Online Marketing
- Elements of Successful Digital Strategy
- Secrets of Successful Digital Marketing
Campaigns - Practical: Defining a Business Objective
Module 9
Google AdSense
- What is Google AdSense?
- Account Approval & Account Setup
- AdSense Guidelines & Requirements
- Niche Content Research
- Traffic Strategy
Module 10
Google Analytics
- Basics of Google Analytics
- How to Set Up Google Analytics?
- Concept of Cookies
Understanding Website Analytics - Reports in Google Analytics
- Users/Access in Google Analytics
- Audience Creation in Google Analytics
- Google Analytics for SEO
- Google Analytics for PPC Campaigns
- Important Metrics in Google Analytics
- Ecommerce Tracking
- Analytics Report Creation
- Filter Creation
Understanding - Attribution
Alternatives to Google Analytics - Similar Products
- Link Tracking
- UTM Parameters
Module 11
Google Tag Manager + Google Analytics
- What is Google Tag Manager?
- Setting up Google Tag Manager Sniffers?
- Why Integrate GA and GTM?
- Components of Tag Manager
- Tags, Triggers, and Variables
- Setting up First Tracking
- Tracking Videos
- Tracking Links
- Tracking Visible Elements
- Tracking Scrolls
- e-Commerce Events Tracking With GTM
- Facebook Pixel + GTM
- Facebook Events Tracking With GTM
Module 12
Email Marketing
- What is Email Marketing?
- How to do Email Marketing?
- Top Tools for Email Marketing
- Automation in Email Marketing
- Omnichannel Marketing
- How to Write an Email?
- Important Metrics for Email Marketing
- Call to Actions in Email Marketing
- Email Cycles
- Conversion Rate Optimization
- Spam Score in Email Marketing
- Lead Generation
- Email Marketing Funnels
Module 13
Social Media Marketing
- Facebook Marketing
- Basics of Facebook Ads
- Working of Facebook Ads
- Types of Facebook Ads
- Objectives of Facebook Ads
- Audience and Targeting Optimization
- Placement Options in Facebook ads
- Ad copies and Copywriting
- Landing Page Optimization for
- Relevancy
- Buyer Persona
- Understanding Advanced Facebook
- Pixel
- Facebook Analytics
- A/B Testing
- Tracking Options
- Spying Competitors
- Facebook Ads for Affiliate Marketing
- Running All Objective Ads
- Running Video Ads
- Running Dynamic Ads
- Strategies for Facebook Ads
- Retargeting and Remarketing Ads
- Lead Generation & Funnels
- Reporting for Facebook Ads
- Facebook Messenger Marketing
- Facebook Scaling Models and Strategies
- How to Get Clients for Facebook Ads?
- Different Facebook Marketing Tools
Module 14
Google Ads Mastery
- Introduction to Google Ads
- How does Google Ads Work?
- Different Types of Google Ads
- Importance of Landing Pages
- Understanding Search Ads
- Search Ad Creation, Optimization, &
- Reporting
- Understanding Display Ads
- Display Ad Creation, Optimization,
- Reporting
- Understanding Remarketing Ads
- YouTube Ads
- Running App Install Ads
- All Settings in Google Ads
- Call Only Ads
- All types of Audiences in Google Ads
- Optimizing Different Google Ads
- Conversion-based Campaigns
- & Optimization
- Tools Related to Google Ads
- Competitor-oriented Ad Campaigns
- Strategies for Ad Campaigns
- Shopping Campaigns
- Scripts & Tracking
Module 15
Social Media Optimization (SMO)
- Introduction to SMO
- Social Platforms & Supported Content
- SWOT Analysis
- Content Strategies According to
- Platform
- Power of Organic Reach
- Facebook Page/Profile optimization
- Lead Generation Organically
- Using Chatbots for SMO
- Tools for SMO & Post Scheduling
- Creating Social Media Calendar
- Client/Agency for Social Media
- Tools for Social Content Creation
- Algorithms of Social Media Platforms
- Rule of Consistency on Social Media
- Tools for Content Ideas
- Social Media Best Practices
- Influencer Marketing
- SMO Report Creation
Module 16
YouTube Marketing
- Role and Working of YouTube
- Analytics of Top YouTube Channels
- Understanding YouTube Algorithm
- YouTube Ranking Factors
- Setting Up YouTube Channel
- Growing YouTube Channel Organically
- YouTube Earning Opportunities
- YouTube Channel Monetization
- YouTube Funnels
- Tools to Use for Channel Growth
- Working on Real Projects
- Essentials for Recording Videos
- Editing Voiceovers Using Right Tools
- Editing Videos Using Right Tools
- Uploading a Demo Video & Optimizing It
- Checklist for YouTube Videos
- Adding Viral Elements to Videos
- Case Studies of Successful Channels
- Power of YouTube Live
- Channel Strategies for
- Different Niches
Module 17
Online Reputation Management(ORM)
- What is ORM?
- How does ORM Work?
- Different ORM Tools
- Impact of ORM on Sales/Revenue
- Difference Between ORM and SMO
- Handling Negative Comments
- User Behavior Study
Module 18
National & International Freelancing
- Earning as a Freelancer
- Top Freelancing Platforms
- Building Freelancing Profile
- Live Walkthrough: How to Win Projects?
- How to Set Pricing for Your Services?
Module 19
Introduction to WhatsApp Marketing
- Setting Up Whatsapp Business Profile
- Adding Products and Services to Your
- Catalogue
- Setting Up Whatsapp Auto Replies
- How to create broadcast group
- Setting up CTA button in Whatsapp
- Whatsapp Business Automation
- Free Tool to Semi Automate Whatsapp
- Free Solution To Track Clicks From
Module 20
SMS Marketing
- Objectives of Online Marketing
- Elements of Successful Digital Strategy
- Secrets of Successful Digital Marketing
Campaigns - Practical: Defining a Business Objective
- Why SMS Marketing is important
- How to setup Sender id and Character
- limit
- Transactional Vs Promotional SMS
- SMS Marketing Rules In India
- How To Send Bulk SMS In India
