Our Curriculum

Module 1 : Brand Building

• Use of Colors in Brand
• Marketing Collaterals
•  Defining Logo and Create one

Module 2 : Brand Optimization

• What are social media handles
• Build an active, engaged and captive community across each channel
•  Defining Logo and Create one
• How to create and optimize Fb Page. Linkedin Company page, Instagram account, YouTube Channel
• SWOT analysis

Module 3 : Brand Creating

• Creating FB page, Linkedin Company page, Instagram account, YouTube Channel with detailing
• Content Strategies According to Platform
• Algorithms of Social Media Platforms
• Power of Organic Reach

Module 4 : Facebook Marketing

• Connecting FB page with Instagram and whatsapp
• Fb scheduling and Calendar
• Best time to post
• FB messenger automation and setting it up based upon clients
• Call to Action buttons in Facebook
• How to design post using Canva and Freepik and schedule Automation using Publer.io and Hootsuite

Module 5 : Instagram Marketing

• Instagram page creation Difference between Brand/Professional/
  Private/Public account
• Best time to post
• What are reels and types of posts available
• Introduction to guides
• How to create reels using inshot and canva Editing tools like Kinemaster, Filmora

Module 6 : Youtube Marketing

• Creating YouTube channel
• YouTube Ranking Factors
• How to create Brand account Optimizing
• YouTube channel What is
• YouTube SEO Tools used for Title, Description, Tags Video Marketing Blaster

Module 7 : LinkedIn Marketing

• How to setup professional LinkedIn account and make connections
• Setup LinkedIn page
• Best time to post Running LinkedIn ads
• Walkthrough on LinkedIn Sales Navigator 

Module 8 : Paid Ads

• Facebook ads and Instagram ads
• In-depth with practical’s LinkedIn ads
• In-depth with practical’s
• Twitter ads In-depth with practical’s

Module 9 : Insights

• Facebook Insights
• Tweet Deck Insights
• LinkedIn analytics